What to remember when changing company name? How do I change my company name? How to change your business name? When to change your name?
Before you’ve even started the process of changing your company name , you should carry out a trade mark search using your.
Updating Your Statutory Registers. Small Business Administration discusses this in great detail, explaining the legal and regulatory steps involved with changing your company’s name. Not only do you have to notify the proper authorities, such as the IRS, but you may require a new EIN. To avoid any trouble, hire an attorney and tax professionalwith the appropriate experience and knowledge.
It will cost, but it is money well spent. See full list on godaddy. Thirty years ago changing the name of your company had nothing to do with the Internet.
This wasn’t a consideration. Here are some questions to answer: 1. Have you secured the domainthat matches the new company name? Are the matching social media profiles available?
Have you considered the impact this will have on your search engine traffic? If you care about search engine optimization and organic traffic, changing domain names is easier said than done. Take this story, for example. And that is exactly what happened. Worse yet, this happened within a period of two weeks.
Roughly three months later, traffic was still down percent. From business cards to flyers to signage, everything has to change. Remember that trade show display that set you back a few thousand dollars? It probably doesn’t hold much value any longer. Everything associated with your old company can be packed up in boxes and put in storage.
It is time to purchase all new print material. For some companies, depending on the size and industry, this could result in an expense of tens of thousands of dollars.
Some companies have a strong brand. Others didn’t make much of a dent in their market. According to a recentAccenture study, percent of consumers are loyal to brands and providers. If you change your company name, your brand is left in the past. Why do you think there aremore than three billion loyalty program membershipsin the United States alone?
Simply put, brands realize the importance of loyalty. There are times when it makes sense to change your business name. For example, if your current name doesn’t accurately convey your product or service, a change could work in your favor.
Conversely, there are times when sticking with your current name is the best option. Can you imagine Pepsi, McDonald’s or Nike making this type of change? Choosing a business name that’s aligned with your brand and is easy to remember will likely resonate with your customers.
Plus, it’ll help you to stand out amongst competitors. From choosing the name, to filing the business name change with the IRS (or whatever your national tax authority is), articles of Amendment with the state (each state you operate in and with every agency you’re licensed with) or filing a DBA name change (if you are organized as a partnership or sole proprietor). Register the new name at Companies House if you are a limited company. Consider trademarking the new name. File a New “Doing Business As” Name.
Sometimes the official name of your company is different from the name you plan to use on a day-to-day basis. If that’s the case, you’ll need to file a “Doing Business As” Name with your local government. If you need acknowledgement of the name change, please ask for one to be sent.
Your logo, slogan, and value proposition can be change but it’s exceedingly hard to change your name without losing some of the strength of your online brand. While it should be clear, it should also be adaptable to change. Names that are too topical, or directly reference a specific product could box you in later on.
But, if you currently have a name that doesn’t differentiate you, there’s no story to tell. At the end of the day, don’t keep a name that isn’t working for you. Top Reasons to Change Your Company Name. So how do you know if you should change your name ? You suffer from brand confusion.
Does your company ever get calls for a business with a similar name ? Or, do people ever mistake your company for another business with one that does something else entirely? Changing a business name can be difficult, so follow along with this article. Changing your business name is more than just notifying others of your name change.
You may need to re-register your business name in your state or the new state, and you will need to notify. Lawn and Order, for example, is a. Unless you specifically want to leave. A good business name should embody the feeling of your brand. The only thing missing?
It should be memorable. Think about what you want the name to convey. It might seem obvious, but we get several inquiries a year for people needing to make a legal name change because of a misspelling, Jo-Anne Stayner of I’m a Mrs. Name Change Service told Mental Floss.
Likely, you will want to take advantage of your work perks and benefits including retirement contributions, health insurance and more.